UPDATE! 12/01/22 I can afford fancy boxed mac and cheese now that I got a sweet job at Robin.
Brooklyn Soda Works
Art Direction+DesignBranding/packaging for local soda startup. They were ready to bottle their super-awesome organic soda.
During the research phase I was drinking gallons of BKSW’s many flavors to their competitors, visiting prospective stores where BKSW would sell, and determining how there new visual identity will position them in the market.
After that the team designated me as the project lead. I developed concepts, mangaed a team of 3– executing a slew of designs/illustrations, and presented a handful of iterations to our client.
The deliverables provided were a labeling system, a custom hand-drawn typeface, Illustrations, brand guidelines, and a really fun emoji/logo system.
(While @ Anti Anti Studio)
New York Fashion
Film Festival
Art Direction+DesignFilm festival rebrand, including intros and animations. Debuted at the SVA Theatre in Chelsea.
While @ Anti Anti Studio we were approached by The NYFFF for a rebrand. It was one of their first moves to expand internationally. Considering that, a big aspect of the identity had to be modular, so the concept we developed was based on the constantly changing sillohettes of fashion.
After a round of concepting with the team, I was in charge of Art Directing/designing posters, flyers, podium wrap, and animating/art directing the theatre maquet, film bumper, and the animated logo mark.
Redbeard Bikes
Art Direction+DesignIlya and his Kasia were opening a bike shop and needed branding. They called Ilya “Redbeard” at his old job, the name stuck and they decided to use it for the shop.
We spitballed some concepts about owls, geometry, and bikes. Then kabam! Super-smooshed the ideas into a logo. Looks awesome on shirts, black shirts specifically. When it came to signage; fabrication shops were giving us estimates that were over budget. So I took it upon myself—built the frame outta some scrap steel, applied 50 coats of paint, silkscreened a giant logo, and handed Redbeard a sign (While @ Anti Anti Studio).
Loveskills–Multiplicity
Art Direction+DesignChanneling psychedelic tunnels for Loveskills aka Richard Spitzer’s 5th album Multiplicity.
(While @ Anti Anti Studio) My Creative Director determined the art direction on the cover, my job was to apply it to the back of the record, cd jacket, and cd. I definitely used the hell out of that Blend feature on Ai.
Financial Services
Art Direction+DesignClients: Oppenhiemer Funds, Deustche Bank, DWS investments, Novus
Worked on a bunch of financial branding, web, and corporate events, 2010-2015.
To keep the lights on @ Anti Anti Studio we worked with Deutsche Bank and other financial services. I had multiple tasks to tackle during these projects; concepting artwork based on corporate event/marketing theme, Art Directing, executing/designing, handling logistics for installations, prepping for print, video editing, and motion graphics work.
Simons Foundation
Annual Report
Art Direction+DesignThis was the most satisfying and nerve racking assignment I had in my career. I presented weekly design updates to Marilyn Hawrys Simons and a board of super intelligent directors and analysts.
I was tasked with developing a visual style for the entire book– communicating how the year went in a modern, considerate, and digestible way.
Looking back it was one of my most collaborative experiences, I worked along side (client) analysts to organize content, worked with scientists and mathematicians on accurately depicting their data, and art directing/setting up photoshoots for staff and case studies.
Sci-Fi Autobiography
Animations and IllustrationsTIME in 12oz.— DAMSON— JAVELINEQPT.CO
After AntiAnti (last branding agency I worked at) and During my time at Guigon I started exploring what my personal branding would look like on my off time. At first I was going to make a minimal, hyper modern, bespoke furniture brand, but after a while it felt fake. 3 or 4 years into exploring I decided to use an Anime/Manga aesthetic that I grew up admiring–to tell stories.
Knowledge is power,
France is bacon.
–Waddup, does anyone read the tiny print? This site was built (by pulling a rabbit out of my ass) during the Pandemic of 2020, or is it an epidemic? Hopefully in a year I’m looking back at this–eating a ham and cheese sandwhich, in peace w/ my loved ones. Whoever’s gotten this far–be safe.